During the pandemic, the consumption of mobile games has multiplied many folds, pushing their production into a frenzy. Mobile game creation is a lucrative sector that is constantly evolving. Modern technologies such as augmented reality and virtual reality have opened up new doors for game producers. With Honor of Kings engrossing $277 million in player spending and PUBG closely following it with $213.8 million in gross revenue (Source), everyone wants to create the next great hit.
While these rising metrics sound fantastic, developing a great mobile game is not easy. Building and monetizing mobile games entails numerous hurdles. With the gaming industry becoming more competitive than ever, it's more crucial than ever to minimize risks and avoid making typical mistakes that lead to failure.
Regulations of the Law
Mobile game development companies must also be aware of the rules, regulations, and sponsorship restrictions prevalent in the gaming world. It's crucial to know the difference between gaming and gambling, as there is a fine line between the two, especially when it comes to competitive games. Texas Holdem Poker, for example, follows a different set of rules than other internet games. On the other side, it's critical to handle the growing popularity of esports, which are essentially a mix of sports and video games.
Avoiding Feature Creep
Feature creep occurs when a game's ideas and features become overloaded. This is a common occurrence as the focus tends to shift away from the core offering and target market during development. It is better to release the mobile game in stages to avoid getting ahead of yourself. Each prototype can reveal information about user behavior that can be used to form future decisions about features and enhancements. Whatever you do, don't lose sight of the game's essential principles. To maintain a user-friendly experience, one may have to delete specific functionality from time to time.
Choosing the Best Monetization Strategy
Mobile games can be monetized in a variety of ways. Ads, a freemium approach, or a paid subscription are all options. Although the majority of the gaming community relies on in-app purchases that games can use for the additional power-ups or tools. Each of these comes with its own set of advantages and disadvantages. The game app development company must carefully evaluate what works best for them to get maximum benefit without compromising on the user experience. The model you choose is determined by your income goals and target market.
Raising Funds
Fundraising for a game is difficult. App developers encounter constrained access infrastructure and slow progress in development as well as marketing if initial funding requirements are not met. Although there are a variety of options available for raising finance like Angel investors, crowdfunding, venture capitalists, and loans; securing them is not an easy task. It requires rock-solid idea pitching and high projected ROI. Alternatively, mobile games app developers may turn to free or cheaper tools to build an initial prototype for the preliminary launch.
User Security
Mobile games app development has seen security breaches from time to time. Most recently, one of the gaming giants like EA had fallen prey to hacking where the hackers gained access to its source code to FIFA 21, the Frostbite engine, and other custom game development tools. Since players need to enter their personal details like biometric information, credit card numbers, and maybe even location details while setting up profiles for the game, security becomes of paramount importance in that case. Poor coding practices may lead to insufficient security hence users may become vary of continuing with the game.
Summing up
It may appear that tackling only five challenges is not difficult. However, conquering each of them necessitates a large team of specialists who are willing to put in a significant amount of time and effort. If done correctly, all of this effort will pay off, as mobile game app development is one of the most lucrative possibilities in the market.
Over the course of our development journey at RV Technologies, we've worked on a variety of games. Our experience designing various apps and games has provided us with a wealth of knowledge. Any project can be turned into reality by our team of expert developers.
